![]() ![]() ![]() Offices in America were restructured as Bandai America, while offices in East Asian countries became Bandai Asia.īy the 1970s, Bandai expanded through joint ventures with other companies which allowed them to became a major player in the Japanese toy industry and compete with companies such as Takara and Epoch. Bandai's Ultraman toys were also a blockbuster hit, which were later released in North America. By 1963, the company achieved considerable success from their line of toys based on Astro Boy while serving as the exclusive toy sponsor for the anime. As the company grew in revenue and production, they established overseas offices by 1961, starting with New York City. ![]() In 1950, Bandai, which meant "eternally unchanging" or "things that are eternal", became its own company and began selling their own original toys, which later were exported to the United States to overwhelming popularity as "Made in Japan" products. Bandai was established in 1947 during the aftermath of World War II by Naoharu Yamashina as a small toy distribution division within the textile business. ![]()
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